Ego sensitivity

We strongly consider the issue of the environmental impact of our work, and that is why we decided - immediately - to use environmentally friendly, recyclable, biodegradable and / or compostable material for the packaging of our products

One of these is an avant-garde, modern and - unfortunately - still little used and therefore very expensive product: Natureflex, a transparent film produced from wood pulp and in possession of certifications for European standards ( EN13432) , ideal for the preservation of food products without being a global threat to the environment around us. Currently, more than 32% (and this is an optimistic figure) of the plastic produced is not disposed of / recycled as it should and ends up in the ecosystem. It is estimated that by 2050 there will be more plastic than fish in the sea.

These "bags" that look like plastic and have the useful characteristics of plastic, namely resistance, insulation capacity and protection of food from the external environment, comfort and ease of use, etc. etc. they can be safely disposed of in the wet or in compost, preserving the quality of the soil.

Unfortunately, such precious materials for the protection of our environment are still little known and used in Italy, especially at the level of large-scale retail trade (GDO). And probably the reason is essentially only one, the usual one, the one behind 99% of the decisions that large companies make: the profit margin.

But with "courage" and consistency it is necessary to "sacrifice" some of one's profit in the name of a conscious & sustainable economy. Also because there are no alternatives, it is no longer a question of deciding "whether to act" but only "when and how" to implement measures designed to respect the environment.

Now as never before!

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